Companies across the trades and industrial products sectors are leveraging revolutionary technologies and new go-to-market strategies to achieve business transformation. Unstop Networks has the knowledge and systems to help them, big and small.

Trade and industrial goods businesses have traditionally hyper-focused on key cost and profit metrics. As they continue to do so, more are realizing the value of adopting new technologies and future-focused go-to-market strategies to compete with early adopters who have unlocked data-derived insights, efficiencies, and economies of scale.

In our view, the primary benefit of artificial intelligence and online go-to-market strategies to these businesses lies in automating tasks relating to sales, marketing, HR, and IT that were previously repetitive, compounding the efficiency of existing human workforces by freeing their time to focus on creative and judgmental tasks. Another key use case of artificial intelligence for these businesses is the categorization of complex sales and cost data to aid in predictive analyses. For example, an AI agent can sort leads by likelihood of conversion, telling sales teams which leads to prioritize.